Question 1

Which of the following is associated with promotion behavior?

Accepted Answer

A)  Clutter 
B)  Level of competition 
C)  Information contact 
D)  Attitude toward ad 
E)  Persuasion processes 
A)  Clutter 
B)  Level of competition 
C)  Information contact 
D)  Attitude toward ad 
E)  Persuasion processes

Question 2

Promotion clutter affects advertising as well as sales promotions.

Accepted Answer

A) True 
 B)False

Question 3

Which among the following is NOT a criterion that is considered during the design of promotion strategies?

Accepted Answer

A)  To influence behaviors 
B)  To inform 
C)  To transform affective responses 
D)  To remind 
E)  To analyze cognitive responses 
A)  To influence behaviors 
B)  To inform 
C)  To transform affective responses 
D)  To remind 
E)  To analyze cognitive responses

Question 4

Promotion objectives change over a product's life cycle as changes occur in consumers' relationships with the product and the competitive environment.

Accepted Answer

A) True 
 B)False

Question 5

According to the MECCAS model,the executional framework is a part of the advertising strategy.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following allows for the most interaction with the consumer,allows adapting sales presentations to fit the informational needs of each potential buyer,and tends to generate the most involvement?

Accepted Answer

A)  Advertising 
B)  Personal selling 
C)  Sales promotions 
D)  Publicity 
E)  Persuasion 
A)  Advertising 
B)  Personal selling 
C)  Sales promotions 
D)  Publicity 
E)  Persuasion

Question 7

Which of the following consumer groups are most likely to be ignored by the marketer?

Accepted Answer

A)  Those that like the brand and buy it regularly. 
B)  Those that dislike the brand and never buy it. 
C)  Those that are neutral about the brand and never buy it. 
D)  Those that are neutral about the brand and buy it occasionally. 
E)  Those that dislike the brand but buy it occasionally. 
A)  Those that like the brand and buy it regularly. 
B)  Those that dislike the brand and never buy it. 
C)  Those that are neutral about the brand and never buy it. 
D)  Those that are neutral about the brand and buy it occasionally. 
E)  Those that dislike the brand but buy it occasionally.

Question 8

The ISTEA model is composed of all of the following EXCEPT:

Accepted Answer

A)  impressions. 
B)  strategies. 
C)  transmission. 
D)  evaluation. 
E)  attitudes. 
A)  impressions. 
B)  strategies. 
C)  transmission. 
D)  evaluation. 
E)  attitudes.

Question 9

_____ is any unpaid form of communication about the marketer's company,products,or brands.

Accepted Answer

The answer of _____ is any unpaid form of communication...

Question 10

Briefly describe the two environmental factors discussed in the text that can influence advertising and sales promotion strategies.

Accepted Answer

The two environmental factors discussed

Question 11

Brands that are high in intrinsic self-relevance are more likely to be purchased on impulse.

Accepted Answer

A) True 
 B)False

Question 12

According to the Elaboration Likelihood Model (ELM),the use of the central or peripheral route to persuade is predicated upon the:

Accepted Answer

A)  amount of clutter present. 
B)  price of the product. 
C)  number of brands available. 
D)  consumer's level of involvement. 
E)  consumer's level of income. 
A)  amount of clutter present. 
B)  price of the product. 
C)  number of brands available. 
D)  consumer's level of involvement. 
E)  consumer's level of income.

Question 13

Write a short note on evaluating the effects of the promotion strategy.

Accepted Answer

Evaluating the effects of a promotion st

Question 14

According to the FCB grid,products like cars,wallpaper,and perfumes would be in the high involvement-feel products quadrant.

Accepted Answer

A) True 
 B)False

Question 15

The growing number of competitive strategies in the promotion environment has generated:

Accepted Answer

A)  advertising pollution. 
B)  promotion clutter. 
C)  an advertising glut. 
D)  stimulus overload. 
E)  promotional barriers. 
A)  advertising pollution. 
B)  promotion clutter. 
C)  an advertising glut. 
D)  stimulus overload. 
E)  promotional barriers.

Question 16

In personal selling,the interactive communication situation allows salespeople to adapt their sales presentations to fit the informational needs of each potential buyer.

Accepted Answer

A) True 
 B)False

Question 17

The _____ model illustrates the process of developing a personal selling promotion strategy.

Accepted Answer

The answer of The _____ model illustrates the process of...

Question 18

The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:

Accepted Answer

A)  event sponsorship. 
B)  sports marketing. 
C)  direct marketing. 
D)  public relations. 
E)  test marketing. 
A)  event sponsorship. 
B)  sports marketing. 
C)  direct marketing. 
D)  public relations. 
E)  test marketing.

Question 19

According to the Foote,Cone & Belding (FCB)grid,products such as rum,ice cream bars,and greeting cards would fall under which quadrant of the FCB grid?

Accepted Answer

A)  Higher involvement-think products 
B)  Lower involvement-think products 
C)  Moderate involvement-think products 
D)  Higher involvement-feel products 
E)  Lower involvement-feel products 
A)  Higher involvement-think products 
B)  Lower involvement-think products 
C)  Moderate involvement-think products 
D)  Higher involvement-feel products 
E)  Lower involvement-feel products

Question 20

The most popular form of sales promotion is:

Accepted Answer

A)  cents-off promotions. 
B)  rebates. 
C)  coupons. 
D)  contests. 
E)  multipack sales. 
A)  cents-off promotions. 
B)  rebates. 
C)  coupons. 
D)  contests. 
E)  multipack sales.

Which of the following is associated with promotion behavior?

Promotion clutter affects advertising as well as sales promotions.

Which among the following is NOT a criterion that is considered during the design of promotion strategies?

Promotion objectives change over a product's life cycle as changes occur in consumers' relationships with the product and the competitive environment.

According to the MECCAS model,the executional framework is a part of the advertising strategy.

Which of the following allows for the most interaction with the consumer,allows adapting sales presentations to fit the informational needs of each potential buyer,and tends to generate the most involvement?

Which of the following consumer groups are most likely to be ignored by the marketer?

The ISTEA model is composed of all of the following EXCEPT:

_____ is any unpaid form of communication about the marketer's company,products,or brands.

Briefly describe the two environmental factors discussed in the text that can influence advertising and sales promotion strategies.

Brands that are high in intrinsic self-relevance are more likely to be purchased on impulse.

According to the Elaboration Likelihood Model (ELM),the use of the central or peripheral route to persuade is predicated upon the:

Write a short note on evaluating the effects of the promotion strategy.

According to the FCB grid,products like cars,wallpaper,and perfumes would be in the high involvement-feel products quadrant.

The growing number of competitive strategies in the promotion environment has generated:

In personal selling,the interactive communication situation allows salespeople to adapt their sales presentations to fit the informational needs of each potential buyer.

The _____ model illustrates the process of developing a personal selling promotion strategy.

The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:

According to the Foote,Cone & Belding (FCB)grid,products such as rum,ice cream bars,and greeting cards would fall under which quadrant of the FCB grid?

The most popular form of sales promotion is:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 17: Consumer Behavior and Promotion Strategy

Which of the following is associated with promotion behavior?

Promotion clutter affects advertising as well as sales promotions.

Which among the following is NOT a criterion that is considered during the design of promotion strategies?

Promotion objectives change over a product's life cycle as changes occur in consumers' relationships with the product and the competitive environment.

According to the MECCAS model,the executional framework is a part of the advertising strategy.

Which of the following allows for the most interaction with the consumer,allows adapting sales presentations to fit the informational needs of each potential buyer,and tends to generate the most involvement?

Which of the following consumer groups are most likely to be ignored by the marketer?

The ISTEA model is composed of all of the following EXCEPT:

_____ is any unpaid form of communication about the marketer's company,products,or brands.

Briefly describe the two environmental factors discussed in the text that can influence advertising and sales promotion strategies.

Brands that are high in intrinsic self-relevance are more likely to be purchased on impulse.

According to the Elaboration Likelihood Model (ELM),the use of the central or peripheral route to persuade is predicated upon the:

Write a short note on evaluating the effects of the promotion strategy.

According to the FCB grid,products like cars,wallpaper,and perfumes would be in the high involvement-feel products quadrant.

The growing number of competitive strategies in the promotion environment has generated:

In personal selling,the interactive communication situation allows salespeople to adapt their sales presentations to fit the informational needs of each potential buyer.

The _____ model illustrates the process of developing a personal selling promotion strategy.

The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:

According to the Foote,Cone & Belding (FCB)grid,products such as rum,ice cream bars,and greeting cards would fall under which quadrant of the FCB grid?

The most popular form of sales promotion is:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters