A) the stimulus required to cause a consumer to do something uncharacteristic of himself. B) the energizing force that stimulates behavior to satisfy a consumer need. C) a person's consistent behaviors or responses to recurring situations. D) the way people see themselves and the way they believe others see them. E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. A) the stimulus required to cause a consumer to do something uncharacteristic of himself. B) the energizing force that stimulates behavior to satisfy a consumer need. C) a person's consistent behaviors or responses to recurring situations. D) the way people see themselves and the way they believe others see them. E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Exam 5: Understanding Consumer Behavior

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

(Multiple Choice)

4.8/5

(34)

Question 21

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras himself,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to a salesperson at a Wolf camera shop and Best Buy and has looked at some websites.Nico is engaging in

(Multiple Choice)

4.7/5

(28)

Question 22

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

(Multiple Choice)

4.8/5

(27)

Question 23

Which of the following is a concept from behavioral learning theory that marketers use?

(Multiple Choice)

4.9/5

(40)

Question 24

Which of the following statements about social class is MOST ACCURATE?

(Multiple Choice)

4.9/5

(37)

Question 25

Nicole gives her young daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the sales clerk to complete the purchase.In this way,Nicole encourages the development of Kelli's

(Multiple Choice)

4.7/5

(32)

Question 26

Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

(Multiple Choice)

4.8/5

(41)

Question 27

In an attempt to sell more soft drinks and popcorn,a movie theater owner embedded brief messages during movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to go to the snack lobby and purchase these products.Research has shown what about such messages?

(Multiple Choice)

4.9/5

(30)

Question 28

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display quality, (2)voice quality, (3)battery life,and (4)price?

(Multiple Choice)

4.8/5

(32)

Question 29

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security)rather than fulfilling desires.

(Multiple Choice)

4.8/5

(32)

Question 30

The actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,are referred to as

(Multiple Choice)

4.8/5

(37)

Question 31

For high-involvement purchases,consumers typically do all of the following EXCEPT:

(Multiple Choice)

4.8/5

(28)

Question 32

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

(Multiple Choice)

4.9/5

(33)

Question 33

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

(Multiple Choice)

4.7/5

(29)

Question 34

According to Figure 5-5 above,friendship in the Maslow hierarchy of needs is an example of a __________ need.

(Multiple Choice)

4.8/5

(40)

Question 35

In __________,consumers typically seek only a few information sources about several sellers and their brands,and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

(Multiple Choice)

4.9/5

(31)

Question 36

There are five stages in the consumer purchase decision process.The second stage is __________.

(Multiple Choice)

4.8/5

(32)

Question 37

University of Florida students,fans,and others who view themselves part of the "Gator Nation," which is the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

(Multiple Choice)

4.8/5

(45)

Question 38

According to Figure 5-5 above,a college education would be found in what level of the Maslow hierarchy of needs?

(Multiple Choice)

4.8/5

(44)

Question 39

Motivation refers to

(Multiple Choice)

4.8/5

(35)

Question 40

Showing 21 - 40 of 398

Exam 5: Understanding Consumer Behavior

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Which of the following is a concept from behavioral learning theory that marketers use?

Which of the following statements about social class is MOST ACCURATE?

Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display quality, (2)voice quality, (3)battery life,and (4)price?

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security)rather than fulfilling desires.

The actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,are referred to as

For high-involvement purchases,consumers typically do all of the following EXCEPT:

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

According to Figure 5-5 above,friendship in the Maslow hierarchy of needs is an example of a __________ need.

In __________,consumers typically seek only a few information sources about several sellers and their brands,and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

There are five stages in the consumer purchase decision process.The second stage is __________.

University of Florida students,fans,and others who view themselves part of the "Gator Nation," which is the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

According to Figure 5-5 above,a college education would be found in what level of the Maslow hierarchy of needs?

Motivation refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters