Exam 5: Understanding Consumer Behavior

Define consumer socialization.

Jennifer usually worked long hours at her job at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cook top and range.Ari's primary role in this process was that of __________.

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Which of the following statements about Asian American buying patterns is most accurate?

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

According to Figure 5-5 above,"A" defines what level in the Maslow hierarchy of needs?

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

BzzAgent

Which of the following is a strategy for a market leader (rather than a market challenger)when marketing a low-involvement product?

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.These attributes listed for the Ford Fusion Hybrid SE are those that consumers may consider when assessing the car.If they do,these attributes would be considered

When conducting an information search,various product-rating organizations,such as government agencies and TV "consumer programs,are known as