Exam 5: Understanding Consumer Behavior

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria;and (3)__________.

In Figure 5-4 above,"D" represents the __________ influences that can affect the consumer purchase decision process.

According to Figure 5-5 above,"B" defines what level in the Maslow hierarchy of needs?

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,the great taste of the sandwich is a(n)__________.

Name the five situational influences that affect the consumer purchase decision process.

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Customer satisfaction is an important focus for marketers because

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Consumer socialization refers to

Individuals who exert direct or indirect social influence over others are referred to as

Consumers with credit cards

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

In behavioral learning,a(n)__________ is a stimulus or symbol perceived by consumers.

Retailers can reduce problems associated with selective retention by

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam,this may be the result of

It is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter want to go to the beach.Which of the following sentences best describes the roles each family member played in making this decision?