Exam 5: Understanding Consumer Behavior

The term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

About __________ of all consumer conversations about brands happen over the phone.

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

The five roles of individual family members in the consumer purchase decision process are

Why is learning important to marketing?

Define motivation and personality and how they impact marketing.

In Figure 5-1 above,"A" represents which stage of the consumer purchase decision process?

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

According to Figure 5-5 above,State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Firms such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

An example of a public source of information consulted during an external search would include

Lifestyle refers to

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n)__________ group.

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.