Exam 5: Understanding Consumer Behavior

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Explain how attitudes are shaped by our values and beliefs.

Which of the following product or service is an example of a low-involvement purchase?

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g. ,madam).Originally,Marshall had never recalled hearing the term.However,when he read an article about palindromes for his English class,he saw three examples of the term within a matter of days.This is most likely the result of

Subcultures refer to

Women influence what percentage of new car-buying decisions?

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations)?

Which problem solving variation would likely be used for clothing,sheets,towels,or electric can openers?

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by

Because Marla was so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to Marla as a the result of

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

There are five stages in the consumer purchase decision process.The third stage is __________.

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty t-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,your purchase at the Hello Kitty store was a __________.

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42" 3D LED HDTV?"

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.