Exam 5: Understanding Consumer Behavior

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.These college students are most likely involved in __________ problem solving purchase situations.

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.The first column "Brand" includes Apple,Blackberry,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports smartphone ratings to evaluate these smartphones.

What percentage of U.S.product sales is directly tied to word of mouth activity among friends,family,and colleagues?

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)__________ group.

The influencing of people during conversations is referred to as

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

According to Figure 5-5 above,"D" defines what level in the Maslow hierarchy of needs?

Which of the following statements concerning evaluative criteria is most accurate?

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their __________.

Which of the following statements about African American buying patterns is most accurate?

Which of the following statements about personality is most accurate?

Many automobile dealerships employ a non-negotiable or "no haggle" price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

According to Figure 5-5 above,self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)__________; (2)changing the perceived importance of attributes;and (3)adding new attributes to the product.

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)__________.

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.