Question 1

In most cases,which problem solving variation would be used for blenders,a restaurant for lunch,or professional ball game tickets?

Accepted Answer

A) routine response behavior 
B) extended problem solving 
C) simulated selection 
D) integrated problem solving 
E) limited problem solving 
A) routine response behavior 
B) extended problem solving 
C) simulated selection 
D) integrated problem solving 
E) limited problem solving

Question 2

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A) motivation. 
B) core values. 
C) culture. 
D) perception. 
E) personality. 
A) motivation. 
B) core values. 
C) culture. 
D) perception. 
E) personality.

Question 3

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Accepted Answer

A) Believers 
B) Strivers 
C) Achievers 
D) Makers 
E) Experiencers 
A) Believers 
B) Strivers 
C) Achievers 
D) Makers 
E) Experiencers

Question 4

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Accepted Answer

A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers 
A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers

Question 5

Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A) recollection search 
B) external search 
C) evaluative criteria 
D) antecedent states 
E) internal search 
A) recollection search 
B) external search 
C) evaluative criteria 
D) antecedent states 
E) internal search

Question 6

A person's occupation,source of income (not level of income),and education determine his or her

Accepted Answer

A) personal reference group. 
B) market segment. 
C) social class. 
D) role in family decision making. 
E) VALS segment. 
A) personal reference group. 
B) market segment. 
C) social class. 
D) role in family decision making. 
E) VALS segment.

Question 7

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Accepted Answer

A) Strivers 
B) Experiencers 
C) Believers 
D) Survivors 
E) Makers 
A) Strivers 
B) Experiencers 
C) Believers 
D) Survivors 
E) Makers

Question 8

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n)__________.

Accepted Answer

A) key trait 
B) persona 
C) self-concept 
D) core value 
E) ideal self 
A) key trait 
B) persona 
C) self-concept 
D) core value 
E) ideal self

Question 9

An aspiration group is one

Accepted Answer

A) to which a person belongs,and wishes to continue with. 
B) that a person wishes to be a member of or wishes to be identified with. 
C) that a person wishes to maintain a distance from because of differences in values or behaviors. 
D) that a person knows he or she can never really fit into because of basic cultural differences. 
E) that a person feels is significantly above him or her in terms of socioeconomics. 
A) to which a person belongs,and wishes to continue with. 
B) that a person wishes to be a member of or wishes to be identified with. 
C) that a person wishes to maintain a distance from because of differences in values or behaviors. 
D) that a person knows he or she can never really fit into because of basic cultural differences. 
E) that a person feels is significantly above him or her in terms of socioeconomics.

Question 10

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being "harried" and uncomfortable.This situation is most closely related to which of the following situational influences?

Accepted Answer

A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) spatial surroundings 
A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) spatial surroundings

Question 11

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,and/or vacationers.

Accepted Answer

A) self-concept 
B) self-evaluation 
C) self-actualization 
D) individualized perception 
E) personal perception 
A) self-concept 
B) self-evaluation 
C) self-actualization 
D) individualized perception 
E) personal perception

Question 12

In Figure 5-3 above,column "C" represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A) routine problem solving 
B) limited problem solving 
C) extended problem solving 
D) simulated selection 
E) integrated problem solving 
A) routine problem solving 
B) limited problem solving 
C) extended problem solving 
D) simulated selection 
E) integrated problem solving

Question 13

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective)identified during the information search step for the ultimate decision.What is this stage called?

Accepted Answer

A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem recognition 
E) information search 
A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem recognition 
E) information search

Question 14

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for updated information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?

Accepted Answer

A) limited problem solving 
B) extended problem solving 
C) routine problem solving 
D) alternative problem solving 
E) integrated problem solving 
A) limited problem solving 
B) extended problem solving 
C) routine problem solving 
D) alternative problem solving 
E) integrated problem solving

Question 15

When a response elicited by one stimulus becomes applicable to another stimulus,it is called

Accepted Answer

A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) stimulus discrimination. 
E) routine problem solving. 
A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) stimulus discrimination. 
E) routine problem solving.

Question 16

Danilo has decided to purchase a new video game console,not having owned one before.He plans to call several friends for the latest information about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A) limited problem solving 
B) extended problem solving 
C) routine problem solving 
D) alternative problem solving 
E) integrated problem solving 
A) limited problem solving 
B) extended problem solving 
C) routine problem solving 
D) alternative problem solving 
E) integrated problem solving

Question 17

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A) action-oriented consumers. 
B) spokespersons. 
C) opinion leaders. 
D) social classes. 
E) reference groups. 
A) action-oriented consumers. 
B) spokespersons. 
C) opinion leaders. 
D) social classes. 
E) reference groups.

Question 18

Which of following statements is FALSE about attitudes?

Accepted Answer

A) Marketers are primarily concerned with American core values when developing advertising messages. 
B) Attitudes are learned. 
C) Attitudes are shaped by one's values and beliefs. 
D) An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes. 
A) Marketers are primarily concerned with American core values when developing advertising messages. 
B) Attitudes are learned. 
C) Attitudes are shaped by one's values and beliefs. 
D) An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.

Question 19

Consumers' ability to perceive taste differences in chocolate bars is an example of

Accepted Answer

A) cognitive dissonance. 
B) stimulus discrimination. 
C) selective retention. 
D) selective comprehension. 
E) stimulus generalization. 
A) cognitive dissonance. 
B) stimulus discrimination. 
C) selective retention. 
D) selective comprehension. 
E) stimulus generalization.

Question 20

When a man picks up a bottle of wine and tells the sales clerk,"I'm going to a dinner party tonight," which situational influence is being demonstrated?

Accepted Answer

A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) antecedent states 
A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) antecedent states

Exam 5: Understanding Consumer Behavior

In most cases,which problem solving variation would be used for blenders,a restaurant for lunch,or professional ball game tickets?

A person's consistent behaviors or responses to recurring situations is referred to as

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

A person's occupation,source of income (not level of income),and education determine his or her

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n)__________.

An aspiration group is one

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,and/or vacationers.

In Figure 5-3 above,column "C" represents which of the following in terms of consumer involvement and product knowledge?

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective)identified during the information search step for the ultimate decision.What is this stage called?

When a response elicited by one stimulus becomes applicable to another stimulus,it is called

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Which of following statements is FALSE about attitudes?

Consumers' ability to perceive taste differences in chocolate bars is an example of

When a man picks up a bottle of wine and tells the sales clerk,"I'm going to a dinner party tonight," which situational influence is being demonstrated?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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