Exam 5: Understanding Consumer Behavior

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

In the Maslow hierarchy of needs,a burglar alarm would satisfy a __________ need.

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

Which of the following statements about Asian American buying patterns is most accurate?

According to Figure 5-1 above,the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Using the same brand name for different products,such as Tylenol $\rightarrow$ Cold & Flu and Tylenol $\rightarrow$ p.m. ,is an example of

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.Which tablet device seems to have the highest rating (EXCLUDING price considerations)?

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material __________.

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.A number of factors are listed,such as price,display quality,voice quality,and battery life.These factors are the typical __________ for smartphones.

BzzAgent is a firm that specializes in a marketing strategy known as

At the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

If a fraternity or sorority wants to attract new members,it should focus on people who view its current members as a(n)__________ group.

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as__________ needs.

Josh told his father that the family needed a new computer,so his dad asked him to look into the latest products and their prices.Josh's mom asked that the new computer must have an ergonomic keyboard because she has some wrist problems.Josh's sister,Ann,wanted the new computer have a lot of memory to edit videos.With all of this information,Josh's dad picked out a Dell and ordered it.Which of the following sentences BEST DESCRIBES the roles each family member played in making this decision?

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?