Question 1

The Apple II, Macintosh, MacBook Air, iPhone 3GS, iPod, and the iPad are all examples of a company's commitment to __________.

Accepted Answer

A) outselling their competitors 
B) social responsibility 
C) continuous innovation 
D) using renewable resources 
E) respecting their workforce 
A) outselling their competitors 
B) social responsibility 
C) continuous innovation 
D) using renewable resources 
E) respecting their workforce

Question 2

With respect to price and availability, shopping products are likely to be

Accepted Answer

A) relatively inexpensive and widely available. 
B) relatively inexpensive but very limited availability. 
C) fairly expensive, available at a large number of selective outlets. 
D) very expensive, very limited availability. 
E) very expensive, available at a large number of selective outlets. 
A) relatively inexpensive and widely available. 
B) relatively inexpensive but very limited availability. 
C) fairly expensive, available at a large number of selective outlets. 
D) very expensive, very limited availability. 
E) very expensive, available at a large number of selective outlets.

Question 3

Inconsistency in services refers to the fact that

Accepted Answer

A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability. 
A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability.

Question 4

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies (1) what the product will be and can do; (2) a well-defined target market; and (3)

Accepted Answer

A) a clear plan for product distribution. 
B) an analysis of potential competitive products. 
C) a precise budget of how much can be spent at each step of the process. 
D) specific customers' needs, wants, and preferences. 
E) clear financial goals and expectations. 
A) a clear plan for product distribution. 
B) an analysis of potential competitive products. 
C) a precise budget of how much can be spent at each step of the process. 
D) specific customers' needs, wants, and preferences. 
E) clear financial goals and expectations.

Question 5

Products that are purchased by ultimate consumers are referred to as __________.

Accepted Answer

A) generic goods 
B) shopping goods 
C) personal items 
D) commercial items 
E) consumer products 
A) generic goods 
B) shopping goods 
C) personal items 
D) commercial items 
E) consumer products

Question 6

Installations, accessory equipment, supplies, and industrial services are referred to as __________.

Accepted Answer

A) components 
B) complementary parts 
C) essential materials 
D) production elements 
E) support products 
A) components 
B) complementary parts 
C) essential materials 
D) production elements 
E) support products

Question 7

The process of managing the entire customer experience within the firm is referred to as

Accepted Answer

A) customer product management (CPM). 
B) customer experience management (CEM). 
C) management of customer relations (MCR). 
D) manufacturer and customer relationships (MCR). 
E) continuous product management (CPM). 
A) customer product management (CPM). 
B) customer experience management (CEM). 
C) management of customer relations (MCR). 
D) manufacturer and customer relationships (MCR). 
E) continuous product management (CPM).

Question 8

Services can be classified in several ways, according to whether they are profit or nonprofit, whether they are government sponsored, and

Accepted Answer

A) whether they are delivered by people or equipment. 
B) their organizational culture. 
C) their use of internal marketing. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations. 
A) whether they are delivered by people or equipment. 
B) their organizational culture. 
C) their use of internal marketing. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations.

Question 9

Which of the products listed below would be the best candidate for full-scale market testing?

Accepted Answer

A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Snapple 
E) low-cost Mac computer 
A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Snapple 
E) low-cost Mac computer

Question 10

A product is a good, service, or idea consisting of a _________ that satisfies consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A) promise or commitment from the seller 
B) bundle of tangible and intangible attributes 
C) bundle of tangible attributes 
D) bundle of intangible attributes 
E) component parts 
A) promise or commitment from the seller 
B) bundle of tangible and intangible attributes 
C) bundle of tangible attributes 
D) bundle of intangible attributes 
E) component parts

Question 11

Commercialization is the stage in the new-product processes

Accepted Answer

A) that positions and launched a new product in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when sales forecasts are compared to actual first year sales figures. 
D) when advertising campaigns are launched and released to the general public to create brand awareness. 
E) at which the product receives the greatest revenue per unit since people are curious and willing to purchase a "new" product at a higher price. 
A) that positions and launched a new product in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when sales forecasts are compared to actual first year sales figures. 
D) when advertising campaigns are launched and released to the general public to create brand awareness. 
E) at which the product receives the greatest revenue per unit since people are curious and willing to purchase a "new" product at a higher price.

Question 12

A product that establishes new consumption patterns among consumers is a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation. 
E) simultaneous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation. 
E) simultaneous innovation.

Question 13

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain product benefits and proper use. 
D) setting the price low. 
E) advertising to remind consumers. 
A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain product benefits and proper use. 
D) setting the price low. 
E) advertising to remind consumers.

Question 14

What is idea generation? From where can (and do) forward thinking marketers get their ideas?

Accepted Answer

The second stage in the new-product proc

Question 15

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Accepted Answer

A product is a good, service, or idea co

Question 16

The division of products into durable and nondurable goods is to __________.

Accepted Answer

A) comply with governmental guidelines 
B) address issues of environmental concern 
C) clarify classification in IS09000 
D) classify products for tax purposes 
E) provide direction for marketing actions 
A) comply with governmental guidelines 
B) address issues of environmental concern 
C) clarify classification in IS09000 
D) classify products for tax purposes 
E) provide direction for marketing actions

Question 17

__________ are items that become part of the final business product.

Accepted Answer

A) Components 
B) Complementary parts 
C) Support products 
D) Production elements 
E) Essential materials 
A) Components 
B) Complementary parts 
C) Support products 
D) Production elements 
E) Essential materials

Question 18

With respect to price, which of the following types of consumer products would most likely be fairly expensive?

Accepted Answer

A) Convenience products. 
B) Shopping product. 
C) Specialty products. 
D) Unsought products. 
E) Production goods. 
A) Convenience products. 
B) Shopping product. 
C) Specialty products. 
D) Unsought products. 
E) Production goods.

Question 19

Lufthansa and Singapore Airlines ads show travelers in the airlines' new seats and also emphasize broadband Internet connections and other benefits to overcome the __________ of their services.

Accepted Answer

A) inseparability 
B) inconsistency 
C) intangibility 
D) incongruity 
E) inaptness 
A) inseparability 
B) inconsistency 
C) intangibility 
D) incongruity 
E) inaptness

Question 20

According to Figure 10-1 above, column "D" would represent what type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

The Apple II, Macintosh, MacBook Air, iPhone 3GS, iPod, and the iPad are all examples of a company's commitment to __________.

With respect to price and availability, shopping products are likely to be

Inconsistency in services refers to the fact that

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies (1) what the product will be and can do; (2) a well-defined target market; and (3)

Products that are purchased by ultimate consumers are referred to as __________.

Installations, accessory equipment, supplies, and industrial services are referred to as __________.

The process of managing the entire customer experience within the firm is referred to as

Services can be classified in several ways, according to whether they are profit or nonprofit, whether they are government sponsored, and

Which of the products listed below would be the best candidate for full-scale market testing?

A product is a good, service, or idea consisting of a _________ that satisfies consumers' needs and is received in exchange for money or something else of value.

Commercialization is the stage in the new-product processes

A product that establishes new consumption patterns among consumers is a

The emphasis of a marketing strategy for a continuous innovation concentrates on

What is idea generation? From where can (and do) forward thinking marketers get their ideas?

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

The division of products into durable and nondurable goods is to __________.

__________ are items that become part of the final business product.

With respect to price, which of the following types of consumer products would most likely be fairly expensive?

Lufthansa and Singapore Airlines ads show travelers in the airlines' new seats and also emphasize broadband Internet connections and other benefits to overcome the __________ of their services.

According to Figure 10-1 above, column "D" would represent what type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

The Apple II, Macintosh, MacBook Air, iPhone 3GS, iPod, and the iPad are all examples of a company's commitment to __________.

With respect to price and availability, shopping products are likely to be

Inconsistency in services refers to the fact that

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies (1) what the product will be and can do; (2) a well-defined target market; and (3)

Products that are purchased by ultimate consumers are referred to as __________.

Installations, accessory equipment, supplies, and industrial services are referred to as __________.

The process of managing the entire customer experience within the firm is referred to as

Services can be classified in several ways, according to whether they are profit or nonprofit, whether they are government sponsored, and

Which of the products listed below would be the best candidate for full-scale market testing?

A product is a good, service, or idea consisting of a _________ that satisfies consumers' needs and is received in exchange for money or something else of value.

Commercialization is the stage in the new-product processes

A product that establishes new consumption patterns among consumers is a

The emphasis of a marketing strategy for a continuous innovation concentrates on

What is idea generation? From where can (and do) forward thinking marketers get their ideas?

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

The division of products into durable and nondurable goods is to __________.

__________ are items that become part of the final business product.

With respect to price, which of the following types of consumer products would most likely be fairly expensive?

Lufthansa and Singapore Airlines ads show travelers in the airlines' new seats and also emphasize broadband Internet connections and other benefits to overcome the __________ of their services.

According to Figure 10-1 above, column "D" would represent what type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters