Question 1

An extremely large machine for producing sheet metal from steel ingots would be classified as which type of support goods?

Accepted Answer

A) installations 
B) production goods 
C) supplies 
D) services 
E) raw materials 
A) installations 
B) production goods 
C) supplies 
D) services 
E) raw materials

Question 2

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process.

Accepted Answer

A) new-product strategy 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing 
A) new-product strategy 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing

Question 3

The __________ cost of a service is the cost of paying the person who provided the service along with any needed equipment.

Accepted Answer

A) intangibility 
B) inconsistency 
C) inseparability 
D) inventory 
E) hidden 
A) intangibility 
B) inconsistency 
C) inseparability 
D) inventory 
E) hidden

Question 4

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Accepted Answer

A) limited rollouts. 
B) phased geographic rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization. 
A) limited rollouts. 
B) phased geographic rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization.

Question 5

Products that organizations buy that assist in providing other products for resale are referred to as __________.

Accepted Answer

A) reseller goods 
B) wholesale goods 
C) ancillary products 
D) retail assortment 
E) business products 
A) reseller goods 
B) wholesale goods 
C) ancillary products 
D) retail assortment 
E) business products

Question 6

Goods can be divided into __________ goods and __________ goods.

Accepted Answer

A) functional; aesthetic 
B) required; desired 
C) acceptable; exceptional 
D) durable; nondurable 
E) production; agricultural 
A) functional; aesthetic 
B) required; desired 
C) acceptable; exceptional 
D) durable; nondurable 
E) production; agricultural

Question 7

Don graduated and takes his mom to dinner after the ceremony.At the restaurant, the waitperson always fills up their water glasses, checks on their table and takes care of their requests.Don notes that the last time he was at this same restaurant the experience was completely different (and MUCH worse).This scenario illustrates the ___________ of services.

Accepted Answer

A) intangibility 
B) inconsistency 
C) perishability 
D) inseparability 
E) uniqueness of the service 
A) intangibility 
B) inconsistency 
C) perishability 
D) inseparability 
E) uniqueness of the service

Question 8

Services can be classified by

Accepted Answer

A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) their use industrial settings. 
A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) their use industrial settings.

Question 9

Developing, pricing, promoting, and delivering services are challenging.Organizations attempt to reduce inconsistency through

Accepted Answer

A) paying higher incentives to employees to encourage satisfactory performance. 
B) reducing incentives available to employees because of poor performance. 
C) reducing the customer contact points in the service delivery process. 
D) providing standardization and training. 
E) exercising better hiring practices. 
A) paying higher incentives to employees to encourage satisfactory performance. 
B) reducing incentives available to employees because of poor performance. 
C) reducing the customer contact points in the service delivery process. 
D) providing standardization and training. 
E) exercising better hiring practices.

Question 10

The categories for equipment-based services include

Accepted Answer

A) unskilled labor, operated by relatively unskilled operators, and automated (self-serve). 
B) professionals, operated by relatively unskilled operators, and automated (self-serve). 
C) automated (self-serve), operated by relatively unskilled operators, and operated by skilled operators. 
D) unskilled labor, skilled labor, and professionals. 
E) operated by skilled operators, unskilled labor, and professionals. 
A) unskilled labor, operated by relatively unskilled operators, and automated (self-serve). 
B) professionals, operated by relatively unskilled operators, and automated (self-serve). 
C) automated (self-serve), operated by relatively unskilled operators, and operated by skilled operators. 
D) unskilled labor, skilled labor, and professionals. 
E) operated by skilled operators, unskilled labor, and professionals.

Question 11

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A) product line. 
B) product type. 
C) product class. 
D) product form. 
E) product item. 
A) product line. 
B) product type. 
C) product class. 
D) product form. 
E) product item.

Question 12

Betty Smith operates a wedding preparation service that will aid brides-to-be in planning their weddings by providing needed equipment, supplies, and services.To maintain a quality image and a standardized offering Betty provides extensive training for each of her employees.What unique aspect of services is Betty trying to address?

Accepted Answer

A) perishability 
B) intangibility 
C) inconsistency 
D) inseparability 
E) uniqueness of the service 
A) perishability 
B) intangibility 
C) inconsistency 
D) inseparability 
E) uniqueness of the service

Question 13

One reason products fail is that product managers may believe they "know better" than their customers or feel that

Accepted Answer

A) they "can't afford" marketing research to uncover problems. 
B) consumers are too lazy to provide the detailed information necessary. 
C) market research should only be for designing promotional or advertising campaigns. 
D) information from consumers is too subject to personal bias. 
E) customers only tell you what they think you want to hear. 
A) they "can't afford" marketing research to uncover problems. 
B) consumers are too lazy to provide the detailed information necessary. 
C) market research should only be for designing promotional or advertising campaigns. 
D) information from consumers is too subject to personal bias. 
E) customers only tell you what they think you want to hear.

Question 14

Which of the following would most likely be considered accessory equipment?

Accepted Answer

A) photocopier 
B) sheet rock 
C) cleaning service 
D) radio towers 
E) drill press 
A) photocopier 
B) sheet rock 
C) cleaning service 
D) radio towers 
E) drill press

Question 15

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

Accepted Answer

A) 10 
B) 25 
C) 50 
D) 75 
E) 100 
A) 10 
B) 25 
C) 50 
D) 75 
E) 100

Question 16

The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on

Accepted Answer

A) generated sales. 
B) production technology. 
C) degree of learning required by the consumer. 
D) channels of distribution. 
E) industry growth. 
A) generated sales. 
B) production technology. 
C) degree of learning required by the consumer. 
D) channels of distribution. 
E) industry growth.

Question 17

One of the eight primary reasons for product failure is __________.

Accepted Answer

A) the product is too innovative 
B) poor product quality 
C) government intervention 
D) too socially controversial 
E) poor execution of the marketing mix 
A) the product is too innovative 
B) poor product quality 
C) government intervention 
D) too socially controversial 
E) poor execution of the marketing mix

Question 18

Industrial products are also referred to as __________ products.

Accepted Answer

A) manufacturing 
B) business 
C) organizational services 
D) support 
E) maintenance 
A) manufacturing 
B) business 
C) organizational services 
D) support 
E) maintenance

Question 19

For six months, the Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country.The purpose of this was

Accepted Answer

A) to allow the employees to reap the benefits of the new product, Fairfield Inns, that their hard work and new-product process had created. 
B) to collect ideas from competitors' strengths and weaknesses that could be used in their own new-product development process. 
C) check on the quality of their own product from the perspective of a consumer. 
D) to identify future members of the development team who had shown innovation on their own in a traditionally standardized environment. 
E) identify individuals who used Marriott services but were only one time users of the services. 
A) to allow the employees to reap the benefits of the new product, Fairfield Inns, that their hard work and new-product process had created. 
B) to collect ideas from competitors' strengths and weaknesses that could be used in their own new-product development process. 
C) check on the quality of their own product from the perspective of a consumer. 
D) to identify future members of the development team who had shown innovation on their own in a traditionally standardized environment. 
E) identify individuals who used Marriott services but were only one time users of the services.

Question 20

New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?

Accepted Answer

A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis 
A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis

An extremely large machine for producing sheet metal from steel ingots would be classified as which type of support goods?

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process.

The __________ cost of a service is the cost of paying the person who provided the service along with any needed equipment.

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Products that organizations buy that assist in providing other products for resale are referred to as __________.

Goods can be divided into goods and goods.

Services can be classified by

Developing, pricing, promoting, and delivering services are challenging.Organizations attempt to reduce inconsistency through

The categories for equipment-based services include

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

One reason products fail is that product managers may believe they "know better" than their customers or feel that

Which of the following would most likely be considered accessory equipment?

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on

One of the eight primary reasons for product failure is __________.

Industrial products are also referred to as __________ products.

For six months, the Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country.The purpose of this was

New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

An extremely large machine for producing sheet metal from steel ingots would be classified as which type of support goods?

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process.

The __________ cost of a service is the cost of paying the person who provided the service along with any needed equipment.

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Products that organizations buy that assist in providing other products for resale are referred to as __________.

Goods can be divided into __________ goods and __________ goods.

Services can be classified by

Developing, pricing, promoting, and delivering services are challenging.Organizations attempt to reduce inconsistency through

The categories for equipment-based services include

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

One reason products fail is that product managers may believe they "know better" than their customers or feel that

Which of the following would most likely be considered accessory equipment?

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on

One of the eight primary reasons for product failure is __________.

Industrial products are also referred to as __________ products.

For six months, the Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country.The purpose of this was

New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Goods can be divided into goods and goods.