Exam 10: Developing New Products and Services

Until 1996, U.S.carmakers sent cars to Japan with the steering wheel on the left.German car makers on the other hand, sent several models with the steering wheel on the right, to accommodate the way cars are driven in Japan.American car manufacturers could blame their failure to a great degree on

(Multiple Choice)

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Question 41

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "E" represents the __________ stage.

(Multiple Choice)

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Question 42

158 Which of the following is an example of a product line?

(Multiple Choice)

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Question 43

Which of the following statements about product lines is most accurate?

(Multiple Choice)

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Question 44

Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of which involves .

(Multiple Choice)

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Question 45

Marissa Mayer oversees virtually every new design or feature on Google's home page, from the color of the Google tool bar to the exact words on a Google page.Her job title is

(Multiple Choice)

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Question 46

The elements that distinguish services from goods are the four I's, which are

(Multiple Choice)

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Question 47

Unsought products are

(Multiple Choice)

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Question 48

A range of offerings from the tangible to the intangible or goods-dominant to the services-dominant is called the

(Multiple Choice)

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Question 49

If a product is __________ from existing products, it can be defined as new.

(Multiple Choice)

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Question 50

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies: (1) a well-defined target market; ( 2) specific customers' needs, wants, and preferences; and (3)

(Multiple Choice)

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Question 51

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

(Multiple Choice)

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Question 52

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and small non-traditional firms.For example, Gary Schwartzberg sold his idea for __________ to Kraft Foods, Inc.

(Multiple Choice)

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Question 53

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

(Multiple Choice)

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Question 54

Burberry makes fine raincoats, clothing, and other items, many featuring the company's distinctive plaids.Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer products?

(Multiple Choice)

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Question 55

Development refers to

(Multiple Choice)

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Question 56

An applied art that improves the aesthetics and usefulness of mass-produced products for users is called

(Multiple Choice)

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Question 57

Which of the following is an example of an organizational problem that can cause a new product failure?

(Multiple Choice)

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Question 58

Screening and evaluation refers to

(Multiple Choice)

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Question 59

126 Before moving out of their apartment, Brad and Kim Westgate decided to have their carpets cleaned by Service Master, a company specializing in professional carpet cleaning.The carpet cleaners arrived at Brad and Kim's apartment, unpacked their equipment, cleaned the carpets, packed up their tools, and drove away in their bright yellow van.The service provided by Service Master, could not be held, touched, or seen before the purchase decision.This scenario illustrates the __________ of services.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 350

Until 1996, U.S.carmakers sent cars to Japan with the steering wheel on the left.German car makers on the other hand, sent several models with the steering wheel on the right, to accommodate the way cars are driven in Japan.American car manufacturers could blame their failure to a great degree on

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "E" represents the __________ stage.

158 Which of the following is an example of a product line?

Which of the following statements about product lines is most accurate?

Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of which involves .

Marissa Mayer oversees virtually every new design or feature on Google's home page, from the color of the Google tool bar to the exact words on a Google page.Her job title is

The elements that distinguish services from goods are the four I's, which are

Unsought products are

A range of offerings from the tangible to the intangible or goods-dominant to the services-dominant is called the

If a product is __________ from existing products, it can be defined as new.

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies: (1) a well-defined target market; ( 2) specific customers' needs, wants, and preferences; and (3)

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and small non-traditional firms.For example, Gary Schwartzberg sold his idea for __________ to Kraft Foods, Inc.

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Development refers to

An applied art that improves the aesthetics and usefulness of mass-produced products for users is called

Which of the following is an example of an organizational problem that can cause a new product failure?

Screening and evaluation refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

Until 1996, U.S.carmakers sent cars to Japan with the steering wheel on the left.German car makers on the other hand, sent several models with the steering wheel on the right, to accommodate the way cars are driven in Japan.American car manufacturers could blame their failure to a great degree on

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "E" represents the __________ stage.

158 Which of the following is an example of a product line?

Which of the following statements about product lines is most accurate?

Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of __________ which involves __________.

Marissa Mayer oversees virtually every new design or feature on Google's home page, from the color of the Google tool bar to the exact words on a Google page.Her job title is

The elements that distinguish services from goods are the four I's, which are

Unsought products are

A range of offerings from the tangible to the intangible or goods-dominant to the services-dominant is called the

If a product is __________ from existing products, it can be defined as new.

Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies: (1) a well-defined target market; ( 2) specific customers' needs, wants, and preferences; and (3)

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and small non-traditional firms.For example, Gary Schwartzberg sold his idea for __________ to Kraft Foods, Inc.

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Development refers to

An applied art that improves the aesthetics and usefulness of mass-produced products for users is called

Which of the following is an example of an organizational problem that can cause a new product failure?

Screening and evaluation refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of which involves .