Exam 10: Developing New Products and Services

A general review of the marketing strategy, product assessment, economic analysis, and legal examinations would all take place during which stage of the new-product process?

Business products refer to

The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________.

Services refer to

During a recent shopping trip to the local Target store, Pat noticed several things.First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more.Further, Pat noticed Target offered an array of different products within each product grouping.Each product grouping at Target is an example of a(n) __________; all of the product groups together constitute Target's __________.

Parallel development is the responsibility of __________.

Feature bloat is

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Which of the following is the best example of a nondurable good?

The test market in the U.S.that most closely matches the average U.S.demographics in the 2000 Census is

The American Red Cross uses marketing to improve communications to better serve those in need.As a service, it can be classified as being delivered by

FIGURE 10-4 -According to Figure10-4 above, column "B" represents a

Simulated test markets (STMs) are often run in shopping malls, where consumers are asked to identify

LG Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.

LG Electronics Inc.has entered into an agreement with Google to offer phones with Google software installed on them.This is an example of which type of innovation?

Customer experience management (CEM) refers to

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Business products are also referred to as __________ products.

Legal counsel for patent information for a firm's research department would most likely be classified as which type of product?