Question 1

Services can be classified in several ways, according to whether they are delivered by people or equipment, government agencies, and

Accepted Answer

A) whether they are profit or nonprofit. 
B) their organizational culture. 
C) how many employees they have. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations. 
A) whether they are profit or nonprofit. 
B) their organizational culture. 
C) how many employees they have. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations.

Question 2

Slotting fees are paid by manufacturers to grocers in payment for space-or slots-in their warehouses and on their retail shelves.Such slotting fees most significantly increase the cost of which stage of the new-product process for food manufacturers?

Accepted Answer

A) business analysis 
B) market testing 
C) screening and evaluation 
D) commercialization 
E) target class 
A) business analysis 
B) market testing 
C) screening and evaluation 
D) commercialization 
E) target class

Question 3

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

Accepted Answer

A) proactive production strategy 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation 
A) proactive production strategy 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation

Question 4

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as

Accepted Answer

A) new-product strategy development. 
B) idea generation. 
C) alternative evaluation. 
D) a concept test. 
E) market testing. 
A) new-product strategy development. 
B) idea generation. 
C) alternative evaluation. 
D) a concept test. 
E) market testing.

Question 5

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) unsought 
E) services 
A) shopping 
B) convenience 
C) specialty 
D) unsought 
E) services

Question 6

Idle production capacity is

Accepted Answer

A) a situation where demand exceeds availability of service providers and as a result, no services can be offered. 
B) the base line of service where supply of service providers and demand for service are equal. 
C) a situation where a service provider is available but there is no demand. 
D) setting prices that vary with fluctuations of service demand, such as seasonal hotel rates. 
E) related to the consumers not being able to distinguish the service provider from the service itself. 
A) a situation where demand exceeds availability of service providers and as a result, no services can be offered. 
B) the base line of service where supply of service providers and demand for service are equal. 
C) a situation where a service provider is available but there is no demand. 
D) setting prices that vary with fluctuations of service demand, such as seasonal hotel rates. 
E) related to the consumers not being able to distinguish the service provider from the service itself.

Question 7

FIGURE 10-4  
-According to Figure 10-4 above, column "A" represents a

Accepted Answer

A) spontaneous innovation. 
B) continuous innovation. 
C) discontinuous innovation. 
D) dynamically continuous innovation. 
E) simultaneous innovation. 
A) spontaneous innovation. 
B) continuous innovation. 
C) discontinuous innovation. 
D) dynamically continuous innovation. 
E) simultaneous innovation.

Question 8

148 The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A) independent stock code 
B) universal product code 
C) distinct stock size 
D) stock keeping unit 
E) order quantity code 
A) independent stock code 
B) universal product code 
C) distinct stock size 
D) stock keeping unit 
E) order quantity code

Question 9

Idea generation is the stage in the new product process that

Accepted Answer

A) develops a pool of concepts as candidates for new-products screening and evaluation. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer generated and organization generated. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development. 
A) develops a pool of concepts as candidates for new-products screening and evaluation. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer generated and organization generated. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development.

Question 10

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party, and decide to buy two, despite the price of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the crystal bowls fall?

Accepted Answer

A) convenience products 
B) shopping products 
C) specialty products 
D) unsought products 
E) derived goods 
A) convenience products 
B) shopping products 
C) specialty products 
D) unsought products 
E) derived goods

Question 11

The inventory costs of services include:

Accepted Answer

A) equipment and training costs. 
B) management and material costs. 
C) service delivery and spoilage costs. 
D) salary of service provider and equipment costs. 
E) salary of service provider and training costs. 
A) equipment and training costs. 
B) management and material costs. 
C) service delivery and spoilage costs. 
D) salary of service provider and equipment costs. 
E) salary of service provider and training costs.

Question 12

Concept testing is used at which stage in the new-product process?

Accepted Answer

A) new-product strategy development 
B) idea generation 
C) alternative evaluation 
D) screening and evaluation 
E) market testing 
A) new-product strategy development 
B) idea generation 
C) alternative evaluation 
D) screening and evaluation 
E) market testing

Question 13

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Accepted Answer

A) distinctive competency determination 
B) new-product strategy development 
C) business mission identification 
D) strategic management process 
E) product statement of intent 
A) distinctive competency determination 
B) new-product strategy development 
C) business mission identification 
D) strategic management process 
E) product statement of intent

Question 14

Dell used __________ to develop an online site to generate 13,464 ideas for new products and Web site and marketing improvements.

Accepted Answer

A) braining storming 
B) data mining techniques 
C) crowdsourcing 
D) outsourcing 
E) cloud computing 
A) braining storming 
B) data mining techniques 
C) crowdsourcing 
D) outsourcing 
E) cloud computing

Question 15

A situation where a service provider is available but there is no demand for service is called

Accepted Answer

A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) capacity inventory. 
A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) capacity inventory.

Question 16

The Geek Squad is a supplier of __________ services.

Accepted Answer

A) industrial 
B) convenience 
C) accessory equipment 
D) supplies 
E) installation 
A) industrial 
B) convenience 
C) accessory equipment 
D) supplies 
E) installation

Question 17

The two main classifications of business products are

Accepted Answer

A) durable and nondurable. 
B) shopping and support. 
C) tangible and intangible. 
D) production and industrial. 
E) components and support. 
A) durable and nondurable. 
B) shopping and support. 
C) tangible and intangible. 
D) production and industrial. 
E) components and support.

Question 18

A new beverage by Snapple is currently being sold only in the Western United States.Over the next year, Snapple plans to introduce the beverage sequentially into the U.S.from west to east.This is referred to as a

Accepted Answer

A) limited rollout. 
B) phased geographic rollout. 
C) market-product expansion. 
D) regional rollout. 
E) phased commercialization. 
A) limited rollout. 
B) phased geographic rollout. 
C) market-product expansion. 
D) regional rollout. 
E) phased commercialization.

Question 19

Which of the following is the best example of a convenience product?

Accepted Answer

A) Apple iPod 
B) Lexus LS 400 luxury automobile 
C) flight on American Airlines 
D) Roget's Thesaurus 
E) toothpaste 
A) Apple iPod 
B) Lexus LS 400 luxury automobile 
C) flight on American Airlines 
D) Roget's Thesaurus 
E) toothpaste

Question 20

An item consumed in one or a few uses, such as food product and fuel, are referred to as __________.

Accepted Answer

A) service items 
B) nondurable goods 
C) durable goods 
D) disposable goods 
E) transitory goods 
A) service items 
B) nondurable goods 
C) durable goods 
D) disposable goods 
E) transitory goods

Services can be classified in several ways, according to whether they are delivered by people or equipment, government agencies, and

Slotting fees are paid by manufacturers to grocers in payment for space-or slots-in their warehouses and on their retail shelves.Such slotting fees most significantly increase the cost of which stage of the new-product process for food manufacturers?

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Idle production capacity is

FIGURE 10-4 -According to Figure 10-4 above, column "A" represents a

148 The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Idea generation is the stage in the new product process that

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party, and decide to buy two, despite the price of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the crystal bowls fall?

The inventory costs of services include:

Concept testing is used at which stage in the new-product process?

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Dell used __________ to develop an online site to generate 13,464 ideas for new products and Web site and marketing improvements.

A situation where a service provider is available but there is no demand for service is called

The Geek Squad is a supplier of __________ services.

The two main classifications of business products are

A new beverage by Snapple is currently being sold only in the Western United States.Over the next year, Snapple plans to introduce the beverage sequentially into the U.S.from west to east.This is referred to as a

Which of the following is the best example of a convenience product?

An item consumed in one or a few uses, such as food product and fuel, are referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

Services can be classified in several ways, according to whether they are delivered by people or equipment, government agencies, and

Slotting fees are paid by manufacturers to grocers in payment for space-or slots-in their warehouses and on their retail shelves.Such slotting fees most significantly increase the cost of which stage of the new-product process for food manufacturers?

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Idle production capacity is

FIGURE 10-4 -According to Figure 10-4 above, column "A" represents a

148 The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Idea generation is the stage in the new product process that

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party, and decide to buy two, despite the price of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the crystal bowls fall?

The inventory costs of services include:

Concept testing is used at which stage in the new-product process?

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Dell used __________ to develop an online site to generate 13,464 ideas for new products and Web site and marketing improvements.

A situation where a service provider is available but there is no demand for service is called

The Geek Squad is a supplier of __________ services.

The two main classifications of business products are

A new beverage by Snapple is currently being sold only in the Western United States.Over the next year, Snapple plans to introduce the beverage sequentially into the U.S.from west to east.This is referred to as a

Which of the following is the best example of a convenience product?

An item consumed in one or a few uses, such as food product and fuel, are referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters