Question 1

Which of the following would most likely be considered an installation?

Accepted Answer

A) photocopier 
B) sheet rock 
C) cleaning service 
D) drill press 
E) computer desks 
A) photocopier 
B) sheet rock 
C) cleaning service 
D) drill press 
E) computer desks

Question 2

FIGURE 10-6  
-In the Marketing dashboards shown in Figure 10-6 above, "green" indicates an annual growth rate that is greater than 10%; "orange" signifies an annual growth rate of between 0%-10%; and "red" represents a decline or negative annual growth rate.If an organization's 2010 sales for entire U.S.were $50 million and its 2009 U.S.sales were $30 million.The annual % of sales change is 150%.Identify three possible marketing actions you would consider to reverse the decline in annual sales growth in the "red" states.

Accepted Answer

Marketing is often grappling with sales

Question 3

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Accepted Answer

A) off-peak pricing 
B) scale pricing 
C) capacity pricing 
D) down-time pricing 
E) fraction pricing 
A) off-peak pricing 
B) scale pricing 
C) capacity pricing 
D) down-time pricing 
E) fraction pricing

Question 4

What do a landscaping service, an automated carwash, and a limousine service have in common?

Accepted Answer

A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They are all equipment-based services. 
E) They never use off-peak pricing. 
A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They are all equipment-based services. 
E) They never use off-peak pricing.

Question 5

The addition of Clorox II bleach to Tide laundry detergents is an example of

Accepted Answer

A) discontinuous innovation. 
B) phased innovation. 
C) continuous innovation. 
D) gradual innovation. 
E) dynamically continuous innovation. 
A) discontinuous innovation. 
B) phased innovation. 
C) continuous innovation. 
D) gradual innovation. 
E) dynamically continuous innovation.

Question 6

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) services 
A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) services

Question 7

In marketing, a(n) __________ is a thought that leads to an action.

Accepted Answer

A) observation 
B) inspiration 
C) innovation 
D) perception 
E) idea 
A) observation 
B) inspiration 
C) innovation 
D) perception 
E) idea

Question 8

Which of the following would most likely be considered supplies?

Accepted Answer

A) photocopier 
B) sheet rock 
C) cleaning service 
D) radio towers 
E) ink cartridges 
A) photocopier 
B) sheet rock 
C) cleaning service 
D) radio towers 
E) ink cartridges

Question 9

What are the four unique elements of services? How would they apply to a discount brokerage service?

Accepted Answer

The four unique elements of services, th

Question 10

Which of the following would most likely be considered a consumer product?

Accepted Answer

A) ball bearings 
B) back hoe 
C) printing press 
D) suitcase 
E) mainframe computer 
A) ball bearings 
B) back hoe 
C) printing press 
D) suitcase 
E) mainframe computer

Question 11

A nondurable good is defined as a(n)

Accepted Answer

A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased for ultimate consumer use. 
E) product used in the production of other products. 
A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased for ultimate consumer use. 
E) product used in the production of other products.

Question 12

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

Accepted Answer

A) fabrication 
B) disbursement 
C) final distribution 
D) commercialization 
E) ultimate distribution 
A) fabrication 
B) disbursement 
C) final distribution 
D) commercialization 
E) ultimate distribution

Question 13

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Accepted Answer

A) safety, simplicity, speed, savings, and entertainment. 
B) safety, security, sustainability, savings, and knowledge. 
C) safety, simplicity, sustainability, savings, and fun. 
D) simplicity, sustainability, speed, savings, and opportunity. 
E) simplicity, selectivity, sustainability, savings, and growth. 
A) safety, simplicity, speed, savings, and entertainment. 
B) safety, security, sustainability, savings, and knowledge. 
C) safety, simplicity, sustainability, savings, and fun. 
D) simplicity, sustainability, speed, savings, and opportunity. 
E) simplicity, selectivity, sustainability, savings, and growth.

Question 14

Define derived demand and provide an example not included in the text.

Accepted Answer

A major characteristic of business produ

Question 15

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

A) consumer and trade sales promotions 
B) uniqueness and status of the brand 
C) generating awareness 
D) differentiation from competitive brands 
E) price, availability and awareness 
A) consumer and trade sales promotions 
B) uniqueness and status of the brand 
C) generating awareness 
D) differentiation from competitive brands 
E) price, availability and awareness

Question 16

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Accepted Answer

A) are made of similar component parts 
B) can be sold to a variety of customers 
C) require high levels of R & D 
D) always carry the same brand name 
E) fall within a given price range 
A) are made of similar component parts 
B) can be sold to a variety of customers 
C) require high levels of R & D 
D) always carry the same brand name 
E) fall within a given price range

Question 17

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Accepted Answer

A) for the first six months that it was regularly available. 
B) until a competitor had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) until every member of its target audience was aware of its existence. 
E) until its advertising had been read by every member of its target audience. 
A) for the first six months that it was regularly available. 
B) until a competitor had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) until every member of its target audience was aware of its existence. 
E) until its advertising had been read by every member of its target audience.

Question 18

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Accepted Answer

A) industrial services 
B) paper goods 
C) construction materials 
D) multi-media 
E) human innovation 
A) industrial services 
B) paper goods 
C) construction materials 
D) multi-media 
E) human innovation

Question 19

Which of the following statements is most accurate?

Accepted Answer

A) Test marketing is especially important for new-product services. 
B) Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results. 
C) Test marketing is better suited to relatively inexpensive consumer products than for new-product services. 
D) Test marketing is very expensive and can really only be used by large corporations. 
E) Test market results are often less helpful than expected when the testing area is generic. 
A) Test marketing is especially important for new-product services. 
B) Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results. 
C) Test marketing is better suited to relatively inexpensive consumer products than for new-product services. 
D) Test marketing is very expensive and can really only be used by large corporations. 
E) Test market results are often less helpful than expected when the testing area is generic.

Question 20

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Accepted Answer

A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization 
A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization

Which of the following would most likely be considered an installation?

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

What do a landscaping service, an automated carwash, and a limousine service have in common?

The addition of Clorox II bleach to Tide laundry detergents is an example of

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

In marketing, a(n) __________ is a thought that leads to an action.

Which of the following would most likely be considered supplies?

What are the four unique elements of services? How would they apply to a discount brokerage service?

Which of the following would most likely be considered a consumer product?

A nondurable good is defined as a(n)

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Define derived demand and provide an example not included in the text.

With respect to promotion, which of the following strategies would most likely be used for unsought products?

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Which of the following statements is most accurate?

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

Which of the following would most likely be considered an installation?

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

What do a landscaping service, an automated carwash, and a limousine service have in common?

The addition of Clorox II bleach to Tide laundry detergents is an example of

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

In marketing, a(n) __________ is a thought that leads to an action.

Which of the following would most likely be considered supplies?

What are the four unique elements of services? How would they apply to a discount brokerage service?

Which of the following would most likely be considered a consumer product?

A nondurable good is defined as a(n)

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Define derived demand and provide an example not included in the text.

With respect to promotion, which of the following strategies would most likely be used for unsought products?

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Which of the following statements is most accurate?

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters