Exam 10: Developing New Products and Services

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a good that is difficult to categorize.

Convenience products refer to

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

The New York Times calls Marissa Mayer, the "__________ of Google's home page," the one person who "controls the look, feel, and functionality of the Internet's most heavily trafficked search engine".

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "F" represents the __________ stage.

In the early 1900s, your great-great-grandfather probably purchased his first automobile.After years of driving horses and buggies, your great-great-grandfather got in his new car and drove it into his new garage.Great-great-grandfather's new automobile was an example of a

Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show.These seem to be the years of the reality television shows-just like not too long ago there were several new shows modeled after Friends.Where are you and your co-workers most likely to look first for a concept?

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuing improvement even after the initial design.

226 Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog) might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer.The makers of this product had

Intangibility of services means

In marketing, supplies are considered to

In the new-product process, product ideas that survive the business analysis proceed to actual __________.

A new product protocol should be created

The inability for a consumer to be able to distinguish the service provider from the service itself is referred to as

what the product will be and can do.

What are the four types of consumer products? How do they differ?

The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n)

The screening and evaluation stage of the new-product process involves