Question 1

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Accepted Answer

A) three main steps: research, produce, and distribute. 
B) four distinct steps: research, evaluate, produce, and distribute. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new product strategy development to commercialization. 
E) three phases: planning, implementation, and control. 
A) three main steps: research, produce, and distribute. 
B) four distinct steps: research, evaluate, produce, and distribute. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new product strategy development to commercialization. 
E) three phases: planning, implementation, and control.

Question 2

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

Accepted Answer

A) apparatuses 
B) mechanisms 
C) devices 
D) components 
E) contraptions 
A) apparatuses 
B) mechanisms 
C) devices 
D) components 
E) contraptions

Question 3

poor execution of the marketing mix, and (8 ) __________.

Accepted Answer

A) too little innovation 
B) the idea was just plain "dumb" 
C) no economical access to buyers 
D) government intervention 
E) too socially controversial 
A) too little innovation 
B) the idea was just plain "dumb" 
C) no economical access to buyers 
D) government intervention 
E) too socially controversial

Question 4

What categories of products are classified as business support products? Give an example of each.

Accepted Answer

Industrial support products include inst

Question 5

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP).

Accepted Answer

A) 19 
B) 27 
C) 30 
D) 40 
E) 55 
A) 19 
B) 27 
C) 30 
D) 40 
E) 55

Question 6

New-product strategy development refers to

Accepted Answer

A) the stage of the new-product process where specific product features and benefits are selected prior to creating a new-product prototype. 
B) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives. 
C) a formalized protocol for new product development determined by the director of marketing. 
D) the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing. 
E) the selection of points of differentiation that will be to counteract competitors' strengths and to devise appropriate promotional campaigns. 
A) the stage of the new-product process where specific product features and benefits are selected prior to creating a new-product prototype. 
B) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives. 
C) a formalized protocol for new product development determined by the director of marketing. 
D) the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing. 
E) the selection of points of differentiation that will be to counteract competitors' strengths and to devise appropriate promotional campaigns.

Question 7

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices with tea.In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization

Question 8

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Accepted Answer

A) Sony X-series 
B) Phillips GoGear 
C) SanDisk Sansa 
D) Zune HD 
E) Apple iPod 
A) Sony X-series 
B) Phillips GoGear 
C) SanDisk Sansa 
D) Zune HD 
E) Apple iPod

Question 9

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

Accepted Answer

A) accessory equipment 
B) paper goods 
C) construction materials 
D) multi-media 
E) human innovation 
A) accessory equipment 
B) paper goods 
C) construction materials 
D) multi-media 
E) human innovation

Question 10

In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.

Accepted Answer

A) action 
B) product 
C) concept 
D) inspiration 
E) observation 
A) action 
B) product 
C) concept 
D) inspiration 
E) observation

Question 11

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

Accepted Answer

A) not satisfying customer needs on critical factors. 
B) poor product quality. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) too little market attractiveness. 
A) not satisfying customer needs on critical factors. 
B) poor product quality. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) too little market attractiveness.

Question 12

poor execution of the marketing mix, and (8 ) __________.

Accepted Answer

A) too little innovation 
B) incomplete market and product protocol 
C) government intervention 
D) too socially controversial 
E) the idea was just plain "dumb" 
A) too little innovation 
B) incomplete market and product protocol 
C) government intervention 
D) too socially controversial 
E) the idea was just plain "dumb"

Question 13

What do a security guard, a plumber, and a management consultant have in common?

Accepted Answer

A) They are all tangible services. 
B) They are all people-based services. 
C) They do not have problems with idle production capacity. 
D) They are all equipment-based services. 
E) They never use off-peak pricing. 
A) They are all tangible services. 
B) They are all people-based services. 
C) They do not have problems with idle production capacity. 
D) They are all equipment-based services. 
E) They never use off-peak pricing.

Question 14

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Accepted Answer

A) inseparable. 
B) inconsistent. 
C) inventoried. 
D) tied to a product. 
E) dependent of the quality delivered. 
A) inseparable. 
B) inconsistent. 
C) inventoried. 
D) tied to a product. 
E) dependent of the quality delivered.

Question 15

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

Accepted Answer

A) operating capacity 
B) inventory capacity 
C) capacity management 
D) prototyping 
E) production capacity 
A) operating capacity 
B) inventory capacity 
C) capacity management 
D) prototyping 
E) production capacity

Question 16

A slotting fee is a payment a

Accepted Answer

A) wholesaler makes to place a new product on a retailer's shelf. 
B) manufacturer makes to have a wholesaler distribute a new product to retailers. 
C) manufacturer makes to place a new product on a retailer's shelf. 
D) manufacturer makes to a wholesaler as compensation for case-lot sales not made to a retailer. 
E) manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. 
A) wholesaler makes to place a new product on a retailer's shelf. 
B) manufacturer makes to have a wholesaler distribute a new product to retailers. 
C) manufacturer makes to place a new product on a retailer's shelf. 
D) manufacturer makes to a wholesaler as compensation for case-lot sales not made to a retailer. 
E) manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 17

Which of the following methods is commonly used in software development to speed up the development process?

Accepted Answer

A) service rollout 
B) fast prototyping 
C) parallel development 
D) protocol enhancement 
E) market testing of the concept 
A) service rollout 
B) fast prototyping 
C) parallel development 
D) protocol enhancement 
E) market testing of the concept

Question 18

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers) technology to

Accepted Answer

A) improve the gripping power of golf or work gloves. 
B) attach baseball caps to the heads of "balder gentlemen." 
C) keep socks from sliding into shoes. 
D) keep bra straps from falling off shoulders. 
E) hold pictures in a photo album without damaging them. 
A) improve the gripping power of golf or work gloves. 
B) attach baseball caps to the heads of "balder gentlemen." 
C) keep socks from sliding into shoes. 
D) keep bra straps from falling off shoulders. 
E) hold pictures in a photo album without damaging them.

Question 19

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A) the Palm Pilot personal assistant. 
B) the first video game system (Atari). 
C) Breathe Right nasal strips, a sticky strip that is worn across the nose at night to help people breathe. 
D) Via Voice Gold voice-recognition software. 
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands. 
A) the Palm Pilot personal assistant. 
B) the first video game system (Atari). 
C) Breathe Right nasal strips, a sticky strip that is worn across the nose at night to help people breathe. 
D) Via Voice Gold voice-recognition software. 
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands.

Question 20

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product.

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

poor execution of the marketing mix, and (8 ) __________.

What categories of products are classified as business support products? Give an example of each.

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP).

New-product strategy development refers to

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

poor execution of the marketing mix, and (8 ) __________.

What do a security guard, a plumber, and a management consultant have in common?

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

A slotting fee is a payment a

Which of the following methods is commonly used in software development to speed up the development process?

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers) technology to

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains

Raw materials such as grain or lumber, as well as assemblies or parts are referred to as

poor execution of the marketing mix, and (8 ) __________.

What categories of products are classified as business support products? Give an example of each.

Services are a significant part of the U.S.economy, exceeding __________ percent of its gross domestic product (GDP).

New-product strategy development refers to

The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.

Support products are items used to assist in producing other goods and services.These include installations, industrial services, supplies, and __________.

In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

poor execution of the marketing mix, and (8 ) __________.

What do a security guard, a plumber, and a management consultant have in common?

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

A slotting fee is a payment a

Which of the following methods is commonly used in software development to speed up the development process?

An important aspect of the screening and evaluation stage of the new-product process is an examination of technical feasibility.For example, 3M was able to use the firm's micro-replication (tiny little fingers) technology to

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people dental services would be classified as a(n)

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters