Exam 10: Developing New Products and Services

FIGURE 10-5 -When Heinz changed its ketchup bottle (see Figure 10-5 above), in terms of its effect on consumption, what degree of learning was required by the consumer?

In marketing, maintenance, repair, and legal services are considered to

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of goods?

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Product mix refers to

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results).This is why many firms have a __________ to ensure that one step is completed before the next begins.

A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech Pocket Digital camera, which easily fits in any pocket! For Leona, the Logitech camera is a(n)

The goods-services continuum is

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.