A) a tangible good received in exchange for a person's time and effort. B) a tangible good received in exchange for providing value. C) a good that has in some way been altered, combined, or improved and ultimately sold to a consumer. D) good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for legal tender (money). E) good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. A) a tangible good received in exchange for a person's time and effort. B) a tangible good received in exchange for providing value. C) a good that has in some way been altered, combined, or improved and ultimately sold to a consumer. D) good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for legal tender (money). E) good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Exam 10: Developing New Products and Services

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.For the Vermont Teddy Bear Company, Teddy bears are an example of a

(Multiple Choice)

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(29)

Question 221

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain would have purchased

(Multiple Choice)

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(41)

Question 222

Among consumer products, advertising and wide distribution are especially important for

(Multiple Choice)

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(35)

Question 223

Equipment-based services like ATMs, online brokerage firms, and automated car washes, do not have the marketing concerns of

(Multiple Choice)

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Question 224

Services depend on the people who provide them.As a result, their quality varies with each person's capabilities and day-to-day job performance.This element is referred to as __________.

(Multiple Choice)

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Question 225

What is the difference between intangibility and inseparability of services?

(Essay)

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Question 226

The Federal Trade Commission considers a product new only

(Multiple Choice)

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Question 227

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

(Multiple Choice)

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(39)

Question 228

225 Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell this to potential consumers.This product failure demonstrates

(Multiple Choice)

4.9/5

(44)

Question 229

FIGURE 10-8 -The Thirsty Dog! & Thirsty Cat! Product (see Figure 10-8 above), failed in the marketplace for a variety of reasons.List and describe the eight factors that often contribute to a new-product failures.

(Essay)

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(34)

Question 230

The movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide.After its theater run, it was shown on pay-per-view channels and then on premium movie channels.The movie was made widely available in video stores.What type(s) of consumer product is this movie? Explain your answer.

(Essay)

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Question 231

Time to market or __________ is often vital in introducing a new product.

(Multiple Choice)

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Question 232

One of the eight primary reasons for product failure is __________.

(Multiple Choice)

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Question 233

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

(Multiple Choice)

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(35)

Question 234

Product refers to

(Multiple Choice)

4.9/5

(30)

Question 235

Distribution is very limited with which of the following types of consumer products?

(Multiple Choice)

4.7/5

(37)

Question 236

Consumer product classifications are based upon three variables: 1) effort the consumer spends on the decision, 2) frequency of purchase, and 3)

(Multiple Choice)

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Question 237

List two reasons why test marking certain products might not be viable.

(Essay)

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(27)

Question 238

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and make her feel better.She is concerned because a massage unlike a pair of shoes cannot be touched or seen before she buys it.Which characteristic of service is she concerned about?

(Multiple Choice)

5.0/5

(40)

Question 239

One of the eight primary reasons for product failure is __________.

(Multiple Choice)

4.9/5

(35)

Question 240

Showing 221 - 240 of 350

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.For the Vermont Teddy Bear Company, Teddy bears are an example of a

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain would have purchased

Among consumer products, advertising and wide distribution are especially important for

Equipment-based services like ATMs, online brokerage firms, and automated car washes, do not have the marketing concerns of

Services depend on the people who provide them.As a result, their quality varies with each person's capabilities and day-to-day job performance.This element is referred to as __________.

What is the difference between intangibility and inseparability of services?

The Federal Trade Commission considers a product new only

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

225 Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell this to potential consumers.This product failure demonstrates

FIGURE 10-8 -The Thirsty Dog! & Thirsty Cat! Product (see Figure 10-8 above), failed in the marketplace for a variety of reasons.List and describe the eight factors that often contribute to a new-product failures.

Time to market or __________ is often vital in introducing a new product.

One of the eight primary reasons for product failure is __________.

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Product refers to

Distribution is very limited with which of the following types of consumer products?

Consumer product classifications are based upon three variables: 1) effort the consumer spends on the decision, 2) frequency of purchase, and 3)

List two reasons why test marking certain products might not be viable.

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and make her feel better.She is concerned because a massage unlike a pair of shoes cannot be touched or seen before she buys it.Which characteristic of service is she concerned about?

One of the eight primary reasons for product failure is __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

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