Question 1

FIGURE 10-3  
-Figure 10-3 above is a representative sample of 3M's

Accepted Answer

A) target class. 
B) product mix. 
C) product class. 
D) marketing mix. 
E) target mix. 
A) target class. 
B) product mix. 
C) product class. 
D) marketing mix. 
E) target mix.

Question 2

Explain why there would be such a large price difference or price range for unsought goods.

Accepted Answer

An unsought good is an item that the con

Question 3

R&D Magazine named the technology used in the development of the Activeion cleaning solution as one of the most __________ developments in 2008.

Accepted Answer

A) sophisticated 
B) sustainable 
C) technologically significant 
D) stylist 
E) complicated 
A) sophisticated 
B) sustainable 
C) technologically significant 
D) stylist 
E) complicated

Question 4

FIGURE 10-7  
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "B" represents the __________ stage.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) market testing 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) market testing

Question 5

One of the eight primary reasons for product failure is __________.

Accepted Answer

A) the product is too innovative 
B) poor product quality 
C) government intervention 
D) no economical access to buyers 
E) too socially controversial 
A) the product is too innovative 
B) poor product quality 
C) government intervention 
D) no economical access to buyers 
E) too socially controversial

Question 6

A _________ is defined as an item consumed in one or a few uses.

Accepted Answer

A) nondurable good 
B) durable good 
C) sturdy good 
D) resilient good 
E) robust good 
A) nondurable good 
B) durable good 
C) sturdy good 
D) resilient good 
E) robust good

Question 7

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

Accepted Answer

When we say services are intangible, we

Question 8

According to Figure 10-1 above, column "C" would represent what type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 9

164 The key difference between a product line and a product mix is

Accepted Answer

A) a product line includes all the elements of the product mix; a product mix includes a specific set of product items. 
B) a product line is the term used for consumer products; product mix is the term used to describe industrial products. 
C) a product line is the term used for industrial products; product mix is the term used to describe consumer products. 
D) a product line refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product mix includes everything an organization sells or distributes. 
E) a product mix refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product line includes everything an organization sells. 
A) a product line includes all the elements of the product mix; a product mix includes a specific set of product items. 
B) a product line is the term used for consumer products; product mix is the term used to describe industrial products. 
C) a product line is the term used for industrial products; product mix is the term used to describe consumer products. 
D) a product line refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product mix includes everything an organization sells or distributes. 
E) a product mix refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product line includes everything an organization sells.

Question 10

Equipment-based services do not have the marketing concerns of inconsistency because

Accepted Answer

A) equipment comes with warranties. 
B) equipment can be easily serviced if something goes wrong. 
C) employees do not have direct contact when providing the service to consumers. 
D) equipment-based services generally deal more with industrial firms and fewer ultimate consumers. 
E) equipment-based services are not really services at all but highly specialized products. 
A) equipment comes with warranties. 
B) equipment can be easily serviced if something goes wrong. 
C) employees do not have direct contact when providing the service to consumers. 
D) equipment-based services generally deal more with industrial firms and fewer ultimate consumers. 
E) equipment-based services are not really services at all but highly specialized products.

Question 11

A full-scale operating model of the product under development is referred to as a(n)

Accepted Answer

A) operating model. 
B) archetype. 
C) prototype. 
D) initial product. 
E) sample product. 
A) operating model. 
B) archetype. 
C) prototype. 
D) initial product. 
E) sample product.

Question 12

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

Accepted Answer

A) convenience products 
B) shopping product 
C) specialty products 
D) unsought products 
E) production goods 
A) convenience products 
B) shopping product 
C) specialty products 
D) unsought products 
E) production goods

Question 13

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

Accepted Answer

A) how to change the promotional strategy 
B) whether the problem is internal or external 
C) whether to drop the failing product or market, or keep it 
D) how much they are willing to spend to correct the problem 
E) if the numbers and processes they are using for evaluation are accurate 
A) how to change the promotional strategy 
B) whether the problem is internal or external 
C) whether to drop the failing product or market, or keep it 
D) how much they are willing to spend to correct the problem 
E) if the numbers and processes they are using for evaluation are accurate

Question 14

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A) unit demand. 
B) contrived demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand. 
A) unit demand. 
B) contrived demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand.

Question 15

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?

Accepted Answer

A) services 
B) convenience products 
C) specialty products 
D) unsought products 
E) shopping product 
A) services 
B) convenience products 
C) specialty products 
D) unsought products 
E) shopping product

Question 16

Products a consumer will make a special effort to search out and buy are referred to as

Accepted Answer

A) derived goods. 
B) shopping products. 
C) convenience products. 
D) specialty products. 
E) prestige products. 
A) derived goods. 
B) shopping products. 
C) convenience products. 
D) specialty products. 
E) prestige products.

Question 17

For services, business analysis must consider __________, integrating the service component of the marketing mix with efforts to influence consumer demand.

Accepted Answer

A) capacity management 
B) total production capabilities 
C) derived demand 
D) virtual inventory management 
E) the service continuum 
A) capacity management 
B) total production capabilities 
C) derived demand 
D) virtual inventory management 
E) the service continuum

Question 18

Business products are also referred to as __________.

Accepted Answer

A) B2B products 
B) 121 products 
C) 2N1 products 
D) INC products 
E) 2B1 products 
A) B2B products 
B) 121 products 
C) 2N1 products 
D) INC products 
E) 2B1 products

Question 19

Product item refers to

Accepted Answer

A) a bundle of items within a product line sold to the same class of consumers. 
B) a specific product characteristic that appears responsible for a product's success. 
C) a specific product characteristic that appears responsible for a product's failure. 
D) a specific product that has a unique brand, size, or price. 
E) the prototype from which marketers make changes before a products final manufacturing. 
A) a bundle of items within a product line sold to the same class of consumers. 
B) a specific product characteristic that appears responsible for a product's success. 
C) a specific product characteristic that appears responsible for a product's failure. 
D) a specific product that has a unique brand, size, or price. 
E) the prototype from which marketers make changes before a products final manufacturing.

Question 20

Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a

Accepted Answer

A) retail goodwill fee. 
B) bribe. 
C) product support fee. 
D) slotting fee. 
E) product development fee. 
A) retail goodwill fee. 
B) bribe. 
C) product support fee. 
D) slotting fee. 
E) product development fee.

FIGURE 10-3 -Figure 10-3 above is a representative sample of 3M's

Explain why there would be such a large price difference or price range for unsought goods.

R&D Magazine named the technology used in the development of the Activeion cleaning solution as one of the most __________ developments in 2008.

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "B" represents the __________ stage.

One of the eight primary reasons for product failure is __________.

A _________ is defined as an item consumed in one or a few uses.

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

According to Figure 10-1 above, column "C" would represent what type of product?

164 The key difference between a product line and a product mix is

Equipment-based services do not have the marketing concerns of inconsistency because

A full-scale operating model of the product under development is referred to as a(n)

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

The demand for a business product that results from the demand for a consumer product is referred to as

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?

Products a consumer will make a special effort to search out and buy are referred to as

For services, business analysis must consider __________, integrating the service component of the marketing mix with efforts to influence consumer demand.

Business products are also referred to as __________.

Product item refers to

Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

FIGURE 10-3 -Figure 10-3 above is a representative sample of 3M's

Explain why there would be such a large price difference or price range for unsought goods.

R&D Magazine named the technology used in the development of the Activeion cleaning solution as one of the most __________ developments in 2008.

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "B" represents the __________ stage.

One of the eight primary reasons for product failure is __________.

A _________ is defined as an item consumed in one or a few uses.

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

According to Figure 10-1 above, column "C" would represent what type of product?

164 The key difference between a product line and a product mix is

Equipment-based services do not have the marketing concerns of inconsistency because

A full-scale operating model of the product under development is referred to as a(n)

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

The demand for a business product that results from the demand for a consumer product is referred to as

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?

Products a consumer will make a special effort to search out and buy are referred to as

For services, business analysis must consider __________, integrating the service component of the marketing mix with efforts to influence consumer demand.

Business products are also referred to as __________.

Product item refers to

Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters