Question 1

what the product will be and can do is referred to as a

Accepted Answer

A) protocol. 
B) position paper. 
C) modus operandi. 
D) statement of intent. 
E) methodology statement. 
A) protocol. 
B) position paper. 
C) modus operandi. 
D) statement of intent. 
E) methodology statement.

Question 2

The first plasma flat-panel TV is an example of which type of innovation?

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) interruptive innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) interruptive innovation

Question 3

Steve Jobs hopes that the iPad will change the landscape of the computing world.This means transforming not just one industry but three - computing, telecommunications, and media.Apple hopes that this industry will enable the iPad to reach a market niche between

Accepted Answer

A) laptops and pagers 
B) phones and MPS players 
C) cameras and phones 
D) phones and laptops 
E) phones and pagers 
A) laptops and pagers 
B) phones and MPS players 
C) cameras and phones 
D) phones and laptops 
E) phones and pagers

Question 4

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

Accepted Answer

A) The name didn't really reflect the purpose of the product. 
B) It was too difficult to reach it primary target market since so many cleaning professionals are independent contractors. 
C) There was not enough money in the budget for proper promotion. 
D) It was difficult to define "clean" to customers relative to competitive household products. 
E) It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public. 
A) The name didn't really reflect the purpose of the product. 
B) It was too difficult to reach it primary target market since so many cleaning professionals are independent contractors. 
C) There was not enough money in the budget for proper promotion. 
D) It was difficult to define "clean" to customers relative to competitive household products. 
E) It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public.

Question 5

ViaVoice, a speech recognition software, is an example of a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) dramatically continuous innovation. 
E) distinct innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) dramatically continuous innovation. 
E) distinct innovation.

Question 6

FIGURE 10-7  
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "G" represents the __________ stage.

Accepted Answer

A) screening and evaluation 
B) business analysis 
C) development 
D) market testing 
E) commercialization 
A) screening and evaluation 
B) business analysis 
C) development 
D) market testing 
E) commercialization

Question 7

Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would likely be

Accepted Answer

A) consumer suggestions. 
B) employee suggestions. 
C) research and development breakthroughs. 
D) competitive products. 
E) outside consultants. 
A) consumer suggestions. 
B) employee suggestions. 
C) research and development breakthroughs. 
D) competitive products. 
E) outside consultants.

Question 8

In marketing, an idea is

Accepted Answer

A) a thought that leads to an action. 
B) an inspiration that evolved from market research. 
C) an observation about a series of events. 
D) a concept explaining the behavior of an individual or group. 
E) an observation about an individual or group and how they use a service or product. 
A) a thought that leads to an action. 
B) an inspiration that evolved from market research. 
C) an observation about a series of events. 
D) a concept explaining the behavior of an individual or group. 
E) an observation about an individual or group and how they use a service or product.

Question 9

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

Accepted Answer

A) components 
B) complementary parts 
C) support products 
D) production elements 
E) essential materials 
A) components 
B) complementary parts 
C) support products 
D) production elements 
E) essential materials

Question 10

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is

Accepted Answer

A) received in exchange for legal tender (money). 
B) received in exchange for money or something else of value. 
C) provides the seller with a tangible profit. 
D) a tangible good received in exchange for a person's time and effort. 
E) a tangible good received in exchange for providing value. 
A) received in exchange for legal tender (money). 
B) received in exchange for money or something else of value. 
C) provides the seller with a tangible profit. 
D) a tangible good received in exchange for a person's time and effort. 
E) a tangible good received in exchange for providing value.

Question 11

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

Accepted Answer

A) specialty products 
B) selective products 
C) shopping products 
D) prestige products 
E) convenience products 
A) specialty products 
B) selective products 
C) shopping products 
D) prestige products 
E) convenience products

Question 12

The most expensive stage for most new products is

Accepted Answer

A) commercialization. 
B) screening and evaluation. 
C) business analysis. 
D) development. 
E) market testing. 
A) commercialization. 
B) screening and evaluation. 
C) business analysis. 
D) development. 
E) market testing.

Question 13

One of the organizational reasons for new product failure is "groupthink." This occurs when

Accepted Answer

A) everyone has an opinion but no one is willing to take charge. 
B) there is no creativity because everyone was originally hired because they fit the same profile. 
C) there is too much competition amongst managers so no one is willing to share his or her "secrets." 
D) someone suspects that there is a problem with the new product but is afraid to speak up because everyone else is so enthusiastic. 
E) upper management provides a bulleted memo giving precise instructions on how to refer to specific product features. 
A) everyone has an opinion but no one is willing to take charge. 
B) there is no creativity because everyone was originally hired because they fit the same profile. 
C) there is too much competition amongst managers so no one is willing to share his or her "secrets." 
D) someone suspects that there is a problem with the new product but is afraid to speak up because everyone else is so enthusiastic. 
E) upper management provides a bulleted memo giving precise instructions on how to refer to specific product features.

Question 14

In terms of promotion, which of the following types of goods stress status and uniqueness of brand?

Accepted Answer

A) shopping product 
B) convenience products 
C) specialty products 
D) unsought products 
E) services 
A) shopping product 
B) convenience products 
C) specialty products 
D) unsought products 
E) services

Question 15

A concept test is a(n)

Accepted Answer

A) internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house simulation of the product that is closely observed by all members of the cross-functional team. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan. 
A) internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house simulation of the product that is closely observed by all members of the cross-functional team. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question 16

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) symbiotic innovation. 
D) simultaneous innovation. 
E) dynamically continuous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) symbiotic innovation. 
D) simultaneous innovation. 
E) dynamically continuous innovation.

Question 17

Heavy-duty Rayovac flashlights are sold throughout the United States.The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of

Accepted Answer

A) a tying arrangement. 
B) reciprocity. 
C) built demand. 
D) relationship marketing. 
E) derived demand. 
A) a tying arrangement. 
B) reciprocity. 
C) built demand. 
D) relationship marketing. 
E) derived demand.

Question 18

The relationship between a product line and product mix is

Accepted Answer

A) product mixes can include product lines. 
B) product lines can include product mixes. 
C) product lines refer to consumer products; product mixes refer to industrial products. 
D) product mixes refer to consumer products; product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color, size, or form. 
A) product mixes can include product lines. 
B) product lines can include product mixes. 
C) product lines refer to consumer products; product mixes refer to industrial products. 
D) product mixes refer to consumer products; product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color, size, or form.

Question 19

Consumer products refer to

Accepted Answer

A) products purchased by ultimate consumers. 
B) products used in the production of other items. 
C) products a consumer will make an effort to seek out and buy. 
D) items the consumer purchases frequently and with a minimum of shopping effort. 
E) products purchased for individual or private use rather than as a gift or for one's job. 
A) products purchased by ultimate consumers. 
B) products used in the production of other items. 
C) products a consumer will make an effort to seek out and buy. 
D) items the consumer purchases frequently and with a minimum of shopping effort. 
E) products purchased for individual or private use rather than as a gift or for one's job.

Question 20

According to the goods-services continuum, which of the following organizations has the highest level of intangibility?

Accepted Answer

A) tailored suit 
B) teaching 
C) advertising agency 
D) fast-food restaurant 
E) movie theatre 
A) tailored suit 
B) teaching 
C) advertising agency 
D) fast-food restaurant 
E) movie theatre

what the product will be and can do is referred to as a

The first plasma flat-panel TV is an example of which type of innovation?

Steve Jobs hopes that the iPad will change the landscape of the computing world.This means transforming not just one industry but three - computing, telecommunications, and media.Apple hopes that this industry will enable the iPad to reach a market niche between

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

ViaVoice, a speech recognition software, is an example of a

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "G" represents the __________ stage.

Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would likely be

In marketing, an idea is

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

The most expensive stage for most new products is

One of the organizational reasons for new product failure is "groupthink." This occurs when

In terms of promotion, which of the following types of goods stress status and uniqueness of brand?

A concept test is a(n)

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a

Heavy-duty Rayovac flashlights are sold throughout the United States.The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of

The relationship between a product line and product mix is

Consumer products refer to

According to the goods-services continuum, which of the following organizations has the highest level of intangibility?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

what the product will be and can do is referred to as a

The first plasma flat-panel TV is an example of which type of innovation?

Steve Jobs hopes that the iPad will change the landscape of the computing world.This means transforming not just one industry but three - computing, telecommunications, and media.Apple hopes that this industry will enable the iPad to reach a market niche between

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

ViaVoice, a speech recognition software, is an example of a

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "G" represents the __________ stage.

Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would likely be

In marketing, an idea is

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

The most expensive stage for most new products is

One of the organizational reasons for new product failure is "groupthink." This occurs when

In terms of promotion, which of the following types of goods stress status and uniqueness of brand?

A concept test is a(n)

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a

Heavy-duty Rayovac flashlights are sold throughout the United States.The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of

The relationship between a product line and product mix is

Consumer products refer to

According to the goods-services continuum, which of the following organizations has the highest level of intangibility?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters