Exam 7: Understanding and Reaching Global Consumers and Markets

The U.S.Commerce Department imposed additional duties of 31 percent to 250 percent on Chinese solar manufacturers of imported photovoltaic products after ruling they sold them below cost.The Commerce Department took this action in response to what it saw as __________.

Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."C" represents the

Which of the following statements about the dynamics of world trade is most accurate?

A gray market refers to

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

What market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

The World Trade Organization (WTO)refers to

The monetary value of all products and services produced in a country during one year is referred to as the

Mary Kay,Inc.can be classified as which type of company when marketing its products around the world?

Consumer ethnocentrism refers to

In September 2009,the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S.jobs in tire manufacturing.This addition of tariffs is an example of

The reverence that Japan shows towards its elderly is an example of that nation's __________.

Briefly describe the World Trade Organization (WTO)and its purpose.

According to Michael Porter's diamond in Figure 7-2 above,quadrant "B" represents

Exporting refers to a global market-entry strategy

Coca-Cola,Gillette razors,and Wrigley's gum are selling virtually the same product in many countries.This is an example of which type of global marketing product/promotion strategy?

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

The Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of (a)

The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Although Russia now has a free economy,there are still some problems with its financial and legal systems as well as with the notion of