Exam 7: Understanding and Reaching Global Consumers and Markets

A law,amended by the International Anti-Dumping and Fair Competition Act,makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

Thirteen- to nineteen-year-olds in Europe,North America,South America,and the industrialized nations of Asia

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India.The global market-entry strategy is known as

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

When foreign currencies can buy more U.S.dollars,

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

A country's communications,transportation,financial,and distribution systems are considered to be its

Contract assembly refers to

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is referred to as

Which of the following examples BEST DEMONSTRATES a company's appreciation for another country's values?

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Figure above 7-7 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex."A" represents the __________ and "B" identifies the __________.

A New York carwash owner wanted to open a carwash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

The Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of (a)

Protectionism refers to

Three types of companies populate and compete in the global marketplace.Identify and describe each type.