Exam 7: Understanding and Reaching Global Consumers and Markets

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

All of the following are advantages of licensing EXCEPT:

The price of one country's currency expressed in terms of another country's currency is referred to as the

Which of the following statements about world trade flows is most accurate?

The four largest exporters to the United States are

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

What global market-entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Which of the following statements about the relationship between the imports into the U.S.and the exports from the U.S.during the last 30 years is most accurate?

Since 1963,Mary Kay,Inc.'s guiding principle has been based on __________.

Standards for registration and certification of a manufacturer's quality management and quality assurance system are referred to as__________ standards.

Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "__________."

Michael Porter has identified four key elements in a nation's competitive advantage: __________;demand conditions;related and supporting industries;and company strategy,structure and rivalry.

Cross-cultural analysis refers to the study of

The economic argument for protectionism is that it

The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels within a foreign nation can be very long or surprisingly short.Which letter in the figure represents these channels?

To eliminate the need to continually monitor currency exchange rates,__________ of the countries in the European Union (EU)have adopted a common currency called the euro.

Changes in the products Americans buy and sell,additional jobs,and an improved standard of living are all effects of

Direct exporting refers to