Exam 7: Understanding and Reaching Global Consumers and Markets

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Which of the following is an advantage inherent in the use of licensing?

The belief that aspects of one's culture are superior to another's is referred to as

Generally,as the proportion of middle-income households in a country __________,the __________ a nation's purchasing power.

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.What type of global company is Mars?

To eliminate the need to continually monitor currency exchange rates,16 of the countries in the European Union (EU)have adopted a common currency,which is called the __________.

A country's income distribution is important because it gives a more reliable picture of a country's __________.

A commercial depicts a young son asking his mother why they have to move.The mother's response indicates that because Americans are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of

The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Customs refer to

Strategic alliances refer to

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Which of the following countries is the world's leading importer?

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)licensing; (3)joint venture;and (4)__________.

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)licensing; (3)__________;and (4)direct investment.

Which of the following statements concerning currency exchange rates is most accurate?

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.