Exam 7: Understanding and Reaching Global Consumers and Markets

Whirlpool recently asked the United States to impose __________ on washing machine imports made by LG Electronics and Samsung Electronics,both South Korean companies,to raise the price of these products.Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments,both of which could jeopardize American jobs.

According to Figure 7-5 above,points "A" and "D" would most likely represent __________ and __________ options respectively for entering the global marketplace.

Which of the following is an advantage inherent in the use of licensing?

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

What is considered normal and expected about the way people do things in a specific country is referred to as __________.

Before Apple's iPhone 4S was officially for sale in China,it was being sold there.These phones were purchased in the United States and Australia,and then resold by unauthorized vendors in China for between $1,700 and $2,000.These products are considered to be part of

Which of the following statements most accuratELY describes the global perspective on world trade?

By skillfully using __________,global marketers can tie positive meanings to their products,services,and brands to enhance their attractiveness to consumers.

The trade feedback effect is one argument for

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

If your primary motive was to raise prices on imports,would you use tariffs or quotas? Why would you want to do this?

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy.But so does the firm's

A multidomestic marketing strategy refers to

Generally speaking,a(n)__________ firm markets its existing products and services in other countries the same way it does in its home country.

A small Canadian winery located in British Columbia has developed a superior tasting wine.It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years.What type of exporting option would best suit this company?

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Contracting with a foreign firm to assemble parts and components that have been shipped to that country is referred to as

According to Michael Porter's diamond in Figure 7-2 above,quadrant "C" represents

In Latvia,only one six-lane highway exists,connecting Riga,its capitol,with Moscow.Otherwise,the roads are two-lane and many are made of cobblestones or bricks.This limits the speed with which deliveries can be made and requires that delivery trucks be quite small.The road network in Latvia is an example of problems with a country's