Exam 7: Understanding and Reaching Global Consumers and Markets

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

The estimated cost of economic espionage to firms in the United States is estimated to be

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

In international trade,dumping refers to

Motorola developed a low-cost mobile phone with battery life as long as 500 hours for rural villagers without regular electricity and an extra-loud volume for use in noisy markets.This phone,with a no-frills price of $40,is most likely targeted to people at the

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product/promotion strategy?

The world's largest manufacturer of peppermint candy canes was located in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (like those that existed in the United States)on the amount of sugar that can be brought into the nation.The movement of this U.S.business to Mexico was caused by a(n)__________ established by the U.S.government.

When Nestlé actually owns a subsidiary or division in a foreign country,such as when it established its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States.President Clinton's goal was to raise the price on Japanese imports,thereby encouraging American consumers to purchase American-made automobiles.The tax the President threatened to impose is an example of a __________.

The largest,but poorest socioeconomic group of people in the world,are often referred to as being at the

Private enterprise dominates __________ countries,although they have substantial public sectors as well.

The __________ imposed on imported bananas by European Union countries cost consumers $2 billion a year in higher prices.

A government tax on products or services entering a country is referred to as a

Values refer to

Competitive advantage for global firms grows out of __________,innovation,and change.

Gross domestic product refers to

Which of the following is an element of related and supporting industries?

One advantage of direct investment when entering a new global market is that

__________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.