Chat with AITextbook Solution | Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Marketing: Custom Edition for Texas A&M University
Marketing: Custom Edition for Texas A&M University
Edition 17
Author(s): William Pride,Ferrell
ISBN: 978-1285895321
Publisher: Cengage Learning
631 Explanations
9,521 students have unlocked this book
Textbook Solution | Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Exercise 1 Exercise 2 Exercise 3 Exercise 4 Exercise 5 Exercise 6 Exercise 7 Exercise 8 Exercise 9 Exercise 10 Exercise 11 Exercise 12 Exercise 13 Exercise 14 Exercise 15 Exercise 16 Exercise 17 Exercise 18 Exercise 19 Exercise 20 Exercise 21 Exercise 22 Exercise 23 Exercise 24 Exercise 25 Exercise 26 Exercise 27 Exercise 28 Exercise 29 Exercise 30 Exercise 31
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Chapter 1: Marketing: Creating Customer Value and Engagement 
Free
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 
Chapter 3: Analyzing the Marketing Environment 
Chapter 4: Managing Marketing Information to Gain Customer Insights 
Chapter 5: Consumer Markets and Buyer Behavior 
Chapter 6: Business Markets and Business Buyer Behavior 
Chapter 7: Customer Valuedriven Marketing Strategy: Creating Value for Target Customers 
Chapter 8: Products, Services, and Brands: Building Customer Value 
Chapter 9: Developing New Products and Managing the Product Life Cycle  
Chapter 10: Pricing: Understanding and Capturing Customer Value 
Chapter 11: Pricing Strategies: Additional Considerations 
Chapter 12: Marketing Channels: Delivering Customer Value 
Chapter 13: Retailing and Wholesaling 
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 
Chapter 15: Advertising and Public Relations 
Chapter 16: Personal Selling and Sales Promotion 
Chapter 17: Direct, Online, Social Media, and Mobile Marketing 
Chapter 18: Creating Competitive Advantage 
Chapter 19: The Global Marketplace 
Chapter 20: Sustainable Marketing: Social Responsibility and Ethics 
Chapter 22: Marketing Plan 
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
