Textbook Solution | Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Marketing: The Core

Marketing: The Core

Edition 3

Author(s): Roger Kerin, Steven Hartley,William Rudelius

ISBN: 978-0073381060

Publisher: Mcgraw hill

380 Explanations

5,966 students have unlocked this book

Textbook Solution | Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Chapter 1: Creating Customer Relationships and Value Through Marketing
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Chapter 2: Developing Successful Organizational and Marketing Strategies
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Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social
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Chapter 4: Understanding Consumer Behavior
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Chapter 5: Understanding Organizations As Customers
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Chapter 6: Understanding and Reaching Global Consumers and Markets
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Chapter 7: Marketing Research: From Customer Insights to Actions
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Chapter 8: Market Segmentation, Targeting, and Positioning
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Chapter 9: Developing New Products and Services
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Chapter 10: Managing Successful Products, Services, and Brands
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Chapter 11: Pricing Products and Services
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Chapter 12: Managing Marketing Channels and Supply Chains
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Chapter 13: Retailing and Wholesaling
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Chapter 14: Implementing Interactive and Multichannel Marketing
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Chapter 15: Integrated Marketing Communications and Direct Marketing
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Chapter 16: Advertising, Sales Promotion, and Public Relations
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Chapter 17: Using Social Media and Mobile Marketing to Connect With Consumers
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Chapter 18: Personal Selling and Sales Management
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius